Process
In discussion with the client, I learned their company’s naming origin story - a plot of land they owned where they would go to fish and hike - so I knew I wanted to incorporate that special aspect into the branding. I developed a few options for presenting to the client and then worked with them through a few rounds of edits to produce the final version.
Bullpasture Investments | Richmond, VA
Deliverable: Logo & Branding with Brand Guide
The client was a private real estate investing firm looking for a logo and branding to legitimize their operation. They were hoping for something unique to them that would convey their professional quality.
Results
The final logo was developed from the exact topographical lines of their property paired with an industry-appropriate wordmark that illustrated the legitimacy they were hoping for. These topography lines form the basis for the rest of the branding elements as well. Brand guidelines were delivered and discussed to ensure correct usage moving forward with their business.